Holidays are the time to relax, have fun with family and friends, and talk about little things for which there never seems to be any time and of course take part in the most important activity of the season shopping!

How do companies take advantage of this season?

Well one thing they can do is to have a costly marketing campaign where their company logo and name is visible on almost every imaginable place and thing or they can go for the economical, direct and personal approach through holiday gift baskets! Today the one old thing that people find new and refreshing is the personal touch and it in this regard that holiday gifts play an important part in renewing existing or old relationships and in making new clients. However to take advantage of this a lot of planning is required. Remembering the following few points will definitely make your company a winner:

• Making a list of who should receive the gifts:
  1. all the existing customers plus all those people that might have been contacted throughout the year but were not turned into customers.
  2. all employees from the fact that gifts are an important motivational tool.
• Deciding on type and cost of gifts
  1. brainstorming with employees at all levels to know what they think are good holiday gifts.
  2. listing down whom to give what.
  3. keeping a safe number of extra gifts so that any new clients added in the last minute are not missed out.
  4. what kind of packaging should be done? Whether the packaging should somehow say something about the company or should it be simply something made out of an environment friendly material.
  5. think of a slightly different and more personal message to attach to the gifts.
  6. ordering for personalizing of gifts of the most important clients by having their names monogrammed on the gifts.

To prevent your gift being forgotten you can send it a little earlier than most to prove to clients that they are being remembered and appreciated